After buying the Stripes brand in Amyris' bankruptcy auction, Naomi Watts has entered a strategic partnership for acquisition of the brand by private equity firm L Catterton.WHO: Launched in 2022, Stripes Beauty was founded by actress Naomi Watts with the mission to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. The brand launched with 11 products ranging from $45 to $85, building its business through traditional e-commerce and on Amazon.L Catterton is a market-leading consumer-focused investment firm, managing approximately $34 billion of equity capital across three multi-product platforms: private equity, credit, and real estate. Founded in 1989, the firm has made over 250 investments in some of the world's most iconic consumer brands. Current beauty portfolio: Honest Company (2018), Vitamin Pack (2018), Pibiplast (2018), Etvos (2020), Public Goods (2020), Function of Beauty (2020), CI Flavors (2021), Beauty Industry Group (2021), Bellami Hair (2022), RescueMD (2022), DIBS Beauty (2023), Irene Forte (2023), GlossGenius (2023), Maria Nila (2023), and Kiko Milano (2024).WHY: With the capital support of L Catterton, Stripes Beauty will accelerate domestic and international growth, fuel marketing investments and team expansion, and develop an innovation pipeline.IN THEIR OWN WORDS: “This is an exciting moment for Stripes Beauty, and I'm grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Naomi Watts.